Campaigns

Teach. Lead. Change the World:
Multi-channel Recruitment Marketing Campaign

Teach For America's 2015-2016 Recruitment Marketing campaign inspired significant growth in Marketing-driven leads and applicants to our teacher corps. Read the strategic summary and view examples of how it played out across all channels. 

Individual Projects

Recruitment Brochure

A key tool for Teach For America's recruitment team, the recruitment brochure highlights the value of teaching through TFA and summarizes the logistics of our program. It's infused with inspiring stories from our students, teachers, and alumni.

Alumni Pathways Collection

To demonstrate the incredible influence that teaching in a low income community can have on not just students' lives, but the lives of our teachers, we interviewed alumni who continue to make an impact after the corps through their work in careers of all kinds. The book of their stories demonstrate how the experience propelled their personal and professional journeys and inspired them to be lifelong advocates for educational equity.

The Potential to Change Lives: Video

The story of Pierce Hand, a new TFA corps member whose path was influenced by being taught by corps members and the first in his family to go to college, was a cornerstone asset of Teach For America's 2011-2012 recruitment campaign. We continued to follow Pierce through the corps and tell his story in our first longitudinal video series.